CHROMA, 

Credo Bonum Gallery presents:

CHROMA,
Debut photographic exhibition by Daniela Yordanova
14.05 – 20.05.2026

The present photographic project explores color as a tool for interpreting personal experience and as a visual carrier of memory. In the context of today’s accelerated everyday life, where images change at an almost instantaneous pace, the ability to linger within a single moment is gradually dissolving. The project proposes an opposite gesture — a conscious pause and attentive observation of brief, often overlooked states of presence.

The exhibition brings together thirty photographs, structured into three chromatic series: black, yellow, and pink. These color fields function not merely as a visual organization, but as a conceptual framework through which the author’s inner and artistic journey is traced.

Black denotes a space of contemplation and silence — moments in which experience remains unspoken, yet highly concentrated.
Yellow introduces dynamism, intensity, and energy — a state of activity and interaction with the world.
Pink, in turn, points to the fragility of personal perception and to the more intimate dimensions of experience.

Through an intuitive process of observation and selection, the photographs gather fragments of reality that would otherwise remain unnoticed. Each frame functions as a visual marker of a specific moment, while color becomes a mediator between experience and memory.

In this sense, the exhibition can be read as a chromatic map of a personal journey. It does not aim to fix the past as a nostalgic memory, but rather to preserve the intensity of what has been experienced. Thus, the brief and seemingly insignificant moment is transformed into a lasting visual sign of movement — movement through time, experience, and the colors of the human condition.

Daniela Yordanova (Chromacomma) was born in Plovdiv in 1995. She graduated from the National High School for Stage and Screen Arts in 2013. She continued her education in England at Southampton Solent University, specializing in Hair & Makeup for Fashion, Film, TV, and Theatre.

Her interest in visual art began in early childhood. Her first attempts at photography were with her mother’s camera, even creating compositions using a scanner. From the very beginning, her pursuit of imagery and visual storytelling has remained constant, although the forms and mediums have evolved over time.

In 2017, she returned to Bulgaria and settled in Sofia, where she began to purposefully develop her visual language. Through sustained exploration of the urban environment, active collaborations, and a process of experimentation, she has shaped a distinctive and multilayered style. Today, she works with fashion brands, creating photographic and video content that contributes to the development of their visual identity.

For her, color is not merely a means of expression, but a state and a process — its exploration and presence have a therapeutic effect. The opportunity to experiment with it, regardless of form, remains a driving force in her creative practice and way of being.